카카오 톡 이모티콘Brand emoticon is one of the KakaoTalk advertising products that distributes advertiser’s emoticons free of charge to KakaoTalk users to promote products and services and improve brand image in a short period of time.
Hush Wish is an official agency signed with Kakao.
You can execute brand emoticons through Hush Wish, Kakao’s official partner agency.
We provide integrated management of all tasks, including emoticon planning and production, as well as Kakao booking, contracts, and file uploads.
Please refer to the summary of review points for brand emoticon progress below.
Choose between add friend type or coupon type / Emoticon usage period is 30 days. (90-day option abolished)
Brand emoticon product types include channel addition type and coupon type, and the unit price and conditions are different for each product.
Please review the brand emoticon product introduction and select one that suits the advertiser’s purpose. (Free payment type and app log doll will be abolished following product reorganization in February 2021)
There may be differences in content due to Kakao’s product revamp. (Written on February 2021)
The brand emoticon quote consists of [Kakao execution fee + emoticon production fee + agency fee].
Discussing production methods, including use of advertiser IP characters, development of new characters, licensing, and use of model photos
If you have decided on either the channel addition type or the coupon type, the next step is to decide how to use the character.
If the advertiser has the company’s official character or advertising model photo/video, production can be made using that source. Companies that do not have the character can also proceed by selecting one of the methods below.
Emoticons are created as OOMS (moving stickers – animated emoticons with a transparent background).
Anyicon and Sticon that were held in the past were abolished following the Kakao product reorganization on February 15, 2021.
In order to produce Wooms, you must provide the advertiser’s character’s copyright registration certificate or a copy of the contract signed between the advertiser and the model (agency).
Advertiser character: Character copyright registration certificate required. | Advertising model: A contract that specifies the ‘right to create, modify and utilize secondary works’ must be confirmed.
1. Choose between add friend type or coupon type
2. Confirmation of Kakao execution fee budget (review of emoticon distribution quantity)
1. Decide how to use the character: Utilize the customer’s character (model photo) / Select from Hush Wish characters / Create a character for emoticons / Develop an official character
2. Emoticons are made of 16 Ooms (moving stickers)
(Kakao booking in progress)
18 sketch drafts delivered (16 selected) (if model photography is required, a photography guide storyboard is provided)
(Proceed with shooting when using a model, or use existing photos)
16 types of color cyan
-Advertising image, keyboard thumbnail, bottom tab, title image, detailed view, gift image, background image, etc.
-Support for all other technical matters required by Kakao
Emoticon material must be uploaded to the Kakao system 15 days prior to the exposure date (payment date).
HushWish is an official cooperation agency signed with KAKAO and handles all tasks related to emoticon execution.
Experience Hush Wish’s intimate branding.
Hush Wish Co., Ltd.
3rd floor, Dandelion Building, 7 Baekjegobun-ro 7-gil, Songpa-gu, Seoul
Character development Emoticon design Animation production
